BettaImage was set up in 2010 by John Williams to offer
consultancy services to small service provider businesses at
fees they can afford, primarily in Africa but not exclusively.
There are literally hundreds of thousands of small businesses
set up and run by ambitious hard working entrepreneurs who are
so involved on a day to day basis running their business that
they never have time to stand back and reflect upon how the
business can be rebranded or restyled to move it forward to a
new level of success.
John Williams experience and expertise is in managing
educational agencies. He set up CETO, an agency representing
British Correspondence Colleges, in West Africa in 1974. By 1986
the total billings for his many clients was in excess of two
million pounds a year. In 1987 CETO closed due to the huge
overnight devaluation of many of the local currencies and so the
cost of courses was prohibitive for local students.
In 1987 he set up BETTA, an agency representing British colleges
and universities offering advisory and placement services to
local students wanting to study in U.K. By 2006 BETTA had
twenty-six offices in eleven countries in sub Saharan Africa and
was the leading and largest educational agency in Africa;
billings for BETTA’s clients exceeded twelve million pounds a
year. There are now over thirty educational agencies in Africa
managed by former BETTA staff.
testimony to his leadership and training coupled with his
enthusiastic zest for business that rubbed off on those working
He heads a team of innovative professionals
including a copywriter, a graphic designer, a photographer, a
web designer, a researcher and a public relations officer. Ideas
flow from the team that he utilises to create the right image
for our clients.
What is an
One definition is the general or public
perception of a company as achieved by careful calculation aimed
at creating widespread goodwill.
In every service provider business that
is, of course, what we all strive to achieve. Any business that
is able to achieve will be an undoubted success.
So you will ask, how is this achieved? You
engage our consultancy services and you will find out the
|A new dawn for your corporate image leading
to new business success